Marketing expert · Fractional CMO · SEO expert · Web designer · Game developer · Denver
Your website is either an employee
or a houseplant.
Most of them are houseplants.
I’m Zach. I hand-build the websites, AI and systems that make a company the answer — in Google, on the map, and inside AI. If yours just sits there looking fine, that is a fixable problem.
Fractional CMO, conversion optimization and lead generation — Denver, nationwide and international
- Eye To Ad Media — est. 2012
- 60 Google reviews, 5.0 average
- A+ BBB accredited
- All 50 states & international
- English & Español
Drag it. Go on.
Nothing on this page
came out of a template.
That orb is a few hundred points projected in 3D and redrawn sixty times a second, written by hand in the page you are reading. No library, no plugin, no engine. It is here for exactly one reason: to show you rather than tell you.
A fork in the road
There are two kinds of
website on the internet.
Pick the one you actually want. I’ll tell you what it really costs you.
Tap a door.
Go on. One of them is the website you already pay for.
A pass through what’s possible
Here is what we can actually
build for you.
Not a services list. These are things I have built, that run in production right now, on sites you can click into today.
A chatbot that sells like you
Trained on your brand, your services, your pricing rules, your objection answers — even your sense of humor. It qualifies the visitor and hands you a warm lead.
I have nine of these live right now.AI agents that do the task
Not a chat window — a worker. Sort the inbox, qualify the lead, chase the quote, update the sheet, draft the follow-up. It happens whether you remember or not.
The part most agencies still can’t do.Automation coded in, not bolted on
Forms that route themselves. Photos compressed on the phone before upload. Estimates that print to PDF. Follow-ups that fire on their own. All in the page, no monthly SaaS tax.
Fewer subscriptions. More done.Found on all five surfaces
Classic search, the map pack, AI Overviews, generative engines like ChatGPT and Perplexity, and the agents that shortlist vendors for a buyer. Ranking on one of five is not being found.
This is the whole ballgame now.Conversion work on the whole path
Offer, first screen, proof, friction, speed of reply. Button color is the last one percent. I fix the ninety-nine first, because traffic that does not convert is an expensive hobby.
Sales is my actual specialty.3D, VR and the strange stuff
Walk-in 3D worlds, browser games, interactive tools that make people stay. I built a global VR shopping mall. If you can describe it, I will usually take a run at it.
Yes, really. Go walk through it.“Can a website quote projects by itself?”
Yes. Here is a real one, running on this page, right now. Answer three questions.
Everything here is month to month on a lease with a buyout option, or buy the site outright — your call. Nothing is locked in by moving these buttons, and I will tell you if you are buying more than you need.
Lease with a buyout option at 24–36 months. Buying outright is an option too.
A real figure needs a real conversation — this is a ballpark built from what jobs like yours have run. Nothing here is a contract.
Get a real number →Transmission incoming
Five surfaces.
One answer: you.
Your buyer does not “search” anymore. They ask. Ranking on one surface out of five is not being found — it is being lucky.
Classic search
The blue links. Still the biggest single source of buying traffic, and still where trust gets built.
The map pack
Three listings above everything else. For a local business this is the whole game, and it is won differently.
AI Overviews
Google answers before the links load. If you are not in the answer, the click never happens.
Generative engines
ChatGPT, Perplexity, Grok. They name a handful of companies. Being one of them is engineered, not accidental.
Agentic search
An assistant shortlists vendors and acts for the buyer. Your site has to be readable by something that never sees your design.
Before we talk price
What is being the answer
actually worth to you?
Move the sliders to your own numbers. This is not a projection of what I will do — it is the arithmetic of your own business, so you can decide what the problem is worth solving.
Now ask yourself what one more month of invisibility costs.
The part most consultants leave out
I am not a marketing
department. I am a person.
Born in Fremont, Nebraska. Raised in Boulder, Fairview High. Five years in Fort Collins at Colorado State — I left before the degree to build a business, and I will never pretend otherwise. Denver since.
Before I ever built a website I sold and managed for multi-million dollar plumbing companies and national remodeling companies, and ran their sales teams. I have been burned by agencies. I have made expensive mistakes with my own money. Both of those are why I am useful to you now.
Being their dad is the best thing I do, and the reason I build anything at all. Everything else on this page exists downstream of that.
I believe there is a purpose bigger than any business I will ever build, and that how you treat people on the way up is the real scoreboard.
Everything else grew out of it. Websites, SEO, AI — they are all just distribution for a conversation I already know how to have.
Abstracts and landscapes, mostly. It is where the colors on this site come from, and the reason I refuse to build anything beige.
The part everything else grew out of
Marketing gets them to call.
Selling is what happens next.
Before I built a single website I was a sales manager for multi-million dollar plumbing companies, then ran the sales teams inside national remodeling companies. That is not a line on a bio — it is the reason the rest of this works.
Systematic selling with the psychology built into the presentation, so every rep delivers the same strong version rather than their own improvised one. In-person ride-alongs included when that is what a team actually needs.
Every objection I have heard in twenty years, with answers that work, on mysaleshelp.com — plus a spin wheel, a glossary and sales arcade games. Free. Go break it.
The real unlock: a chatbot trained on your scripts, your objection answers and your tone, so the 2am visitor gets the same pitch as your best closer. That is what conversationalaibot.com exists for.
Most companies do not have a lead problem.
They have a follow-up problem.
A sales makeover fixes the whole chain at once: the process, the scripts, the objection answers, the follow-up cadence and the technology that runs it when nobody is in the office. Turnkey, consistent, and the same across the whole organization.
Proof, not promises
Everything below
was built by hand.
Not mockups. Not a portfolio of other people’s work. Live things, running on the internet, that you can open in a new tab and poke at right now.
World VR Mall
A walk-in 3D shopping mall in your browser where brands from anywhere lease a storefront. Roller coaster, zoo, art gallery, penthouse. Built from nothing.
Walk in → Sales trainingMy Sales Help
A 200-objection handling engine, a spin wheel, a glossary and sales arcade games. Built from twenty years of actually closing deals.
Open it → Playable nowThe Arcade
Prism Runner and Zap The Competition. Original browser games, written from scratch, playable on your phone. Because I like building things.
Play → The agencyEye To Ad Media
My oldest brand, running since 2012. 60 Google reviews at 5.0, A+ BBB accredited. Where the search work lives.
Visit → Domain portfolioBest Domains For Business
Hundreds of keyword domains across home services, travel, real estate and local niches. Probably one in your industry. All for sale or lease.
Browse → Everything elseThe full portfolio
Client sites, VR worlds, flight simulators, a poem site, a kids’ learning world, a bath company I actually run. Forty-odd live properties.
See all →Completely unnecessary. Absolutely staying.
Take a selfie with me
somewhere ridiculous.
Point your camera at yourself, pick a backdrop, cover it in stickers, download it. It is a generator I built in an afternoon — and it is exactly the kind of thing that makes people stay on a page and remember who you are.
Everything happens inside your browser. There is no upload in this code; your photo never leaves your device.
Where are we?
Your face
Stickers — tap one, then tap the picture
Pick a backdrop, then put your face in it.
Ninety seconds, four questions
Build the package your
company actually needs.
No email required to see it. Answer four questions and I will show you what I would recommend and roughly what it runs.
Short answer: I am a fractional CMO and conversion optimization expert in Denver, Colorado. I hand-build websites, AI chatbots, AI agents and search visibility systems for companies in all 50 states and internationally, and I have been doing it since 2012. Call 1-800-481-8638.
Straight answers
Questions people actually ask
A fractional CMO is a senior marketing leader you share instead of hire. I set the strategy, build the systems that generate leads, train the people who answer the phone, and stay accountable for the number — at a fraction of the cost of a full-time chief marketing officer, and without the recruiting risk.
Custom hand-coded websites start at $99 per month, structured as a lease with a buyout option at 24 to 36 months based on the site’s valuation at that time. Rates move with size, complexity and how much optimization work is built in. You can also buy a site outright. SEO and AI optimization programs are quoted to your budget, company and goals rather than sold from a fixed menu.
No, and you should walk away from anyone who does — Google’s own guidance says nobody can guarantee a number one ranking. What I promise instead is that I put your business first, work on it as if it were my own company, give you the technology and marketing skill I have, and genuinely try to grow the company.
Yes. Not a generic widget — a chatbot briefed on your brand, your services, your pricing rules, your objection answers and your sense of humor, so it sounds like your best salesperson rather than a help desk. It can qualify a visitor, answer real questions and hand a warm lead straight to you.
Yes. I have built instant quoting engines for bath remodels, shower kits and website builds. The visitor answers a handful of questions, sees a real number or range on the spot, and you receive the full breakdown with their contact details. There is a working one on this site you can try.
No. I am based in Denver, Colorado, and work with companies in all 50 states and internationally, including Belize, Costa Rica, the Dominican Republic and Hawaii, in English and Spanish.
Your call entirely. Hand-coding is what I specialize in and what I will recommend when the goal is speed, search and doing something nobody else in your industry has. But if you already run WordPress, Wix, Shopify or Webflow and your team knows it, I will happily build and optimize inside it rather than force a migration you did not ask for. The platform matters far less than whether the thing is built to convert.
I run real companies outside of marketing — a bath remodeling business, a portfolio of keyword domains, a virtual reality mall — and I test every tactic on those before a client is ever billed for it. I have also been burned by agencies myself and made my own expensive mistakes, which is why I will tell you when something is not worth doing.
Last thing
You are going to pay for a
website either way.
The only real question is whether it is built to bring you customers, or built to sit there looking fine. If you are ready to find out which one you have, I will tell you honestly — even if the answer is that you do not need me.
Picture it, then price it
What does your business look like when it's found?
Six months from now. Someone in your town types the thing you do into Google, or asks their phone, or asks ChatGPT — and your name comes up with the reviews and the photos and a number that gets answered. The calendar fills with the jobs you want, not the ones you take. That's not a fantasy; it's the ordinary result of doing the boring things well, in the right order, with someone who's done it before.
I've been the sales manager watching leads die in a voicemail box. I've been the business owner burned by an agency. And I've been the guy whose own company holds three listings on one Google page and gets named by AI for national searches — because I tested every method on my own money first. That work lives at Eye To Ad Media, my Denver SEO agency; the person behind it is on this page.
The only question is how many months you spend being the second name.
Arithmetic on your inputs, not a forecast. The number climbs while you read — that's the point.
Free marketing tools
An Offer Builder, a Hook Generator, the customer math, and the Idea Ball. Use them →
Free sales tools
Coach Z — tie-downs, trial closes, price conditioning — plus an Objection Reframer and a Discovery Deck. Use them →
The Arcade
Play me crossing Denver to reach the customers, then walk through three doors into 3D worlds I built. Play →
Ready to be the first name?
Found on Google, Google Maps and AI. Chosen because the proof is there. Called because the site makes it easy. If we can do all of that within your budget, are you ready to get started?